Warm and fuzzy feelings drive brand recommendations, study says

08/23/2013 | AllFacebook.com · PR Week (subscription required)

Word-of-mouth marketing from friends and family is the dominant influence on the purchasing habits of consumers, according to a study from the Zocalo Group. Less than one-third of consumers say they trust YouTube reviews, while 27.1% say they trust Facebook posts and 17% say they trust Yelp reviews. Eight in 10 trust recommendations from friends, but only about 4% say they trust a celebrity spokesperson, the study found.

View Full Article in:

AllFacebook.com · PR Week (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA