Why you shouldn't give your followers the hard sell

Marketers shouldn't try too hard when it comes to driving sales through social media campaigns, executives say. "You want to create content that people find fun and want to share," says Amelia Harvey, founder of Collective, a yogurt manufacturer. "... We do talk about new flavors and new stockists but only in a way that informs and helps out our customers, never in a 'selling' way."

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