Claria aims to transform image with new management team

08/24/2005 | Adweek

Claria has replaced president and CEO Jeff McFadden with Scott VanDeVelde, a former Catalina Marketing sales exec, and has promoted Claria CMO Scott Eagle to EVP. In so doing, the firm known for its adware, is trying to forge a new identity as a Web personalization and behavioral advertising service.

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