"Desperate" stars a hit with marketers

08/24/2005 | NYTimes.com

As the fall TV season approaches, marketers are turning to "Desperate Housewives" stars to pitch their products. Eva Longoria is appearing in spots for L'Oreal USA, Teri Hatcher is in print ads for Reed Elsevier publication Variety, and Nicollette Sheridan and Marcia Cross are teaming up in a humorous spot for Cadbury Schweppes' 7Up Plus, created by Young & Rubicam.

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