JWT to stop taking swipes at men

Bob Jeffrey, chairman and CEO of WPP Group agency JWT, said, "Men have faded into a collective boob-dom, a sort of Jackass meets The Man Show meets The Simpsons. As a result, the way we approach the men's market is ripe for reinvention." The shift away from using stereotypical male attitudes in JWT creative work coincides with the fall publication of a book called "The Future of Men" by JWT exec Marian Salzman.

View Full Article in:

Daily Telegraph (London) (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY