CBS promos fall shows via Bluetooth

08/24/2006 | Wall Street Journal (free content), The

CBS is making video clips previewing its fall primetime lineup available to anyone with a Bluetooth-enabled mobile device that passes within 36 feet of a technologically enhanced billboard. CBS marketing group president George Schweitzer said, "We are very aggressive in trying to find new forms of reaching the consumer in unexpected places."

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Wall Street Journal (free content), The

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