New tool promises to improve ROI on search-engine ads

08/24/2006 | San Francisco Chronicle

Salesforce for Google AdWords is a new service from Salesforce.com to help businesses develop search-engine ads and monitor their success in terms of number of clicks and resulting sales. "This is important because we are revolutionizing the ability of marketers to drive higher returns on investment," said Kendall Collins, Salesforce.com's VP of product marketing.

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