Hotels use upscale amenities for children to lure families

08/24/2009 | Boston Globe (tiered subscription model), The

As hotels across the U.S. grapple with depressed occupancy rates, they are discovering the rewards of catering to children. "Hotels are trying to maximize their business, and since they have been doing well with the family market, they're trying to capture more of it," said Joe McInerney, president of the American Hotel & Lodging Association. Hotels are offering child-focused amenities such as magicians in the lobby, child-size slippers and bathrobes, and Nintendo Wii game systems.

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Boston Globe (tiered subscription model), The

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