New Monster drink celebrates custom-car culture

08/24/2009 | Brandweek

Monster Energy has teamed with DUB, publisher of a magazine about custom-car culture, on a new drink with packaging that includes logos for both companies and a top resembling an oil-can cap. The grape-flavored DUB Edition will be promoted with a national Monster Energy DUB Show tour featuring custom cars, live hip-hop performances and video games.

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