Sipping and sampling in Tokyo

At Tokyo's Lcafe, trendsetting women in their 20s and 30s nosh on lattes and cakes while sampling products ranging from cell phones to skin-care creams. Companies pay about $1,600 to distribute their samples through Lcafe for two weeks, and more than four times that much for a marketing analysis of the results. Experts say sampling is growing in popularity at the expense of traditional advertising.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA