Denny's hands creative to Gotham

08/24/2010 | Advertising Age (tiered subscription model)

Interpublic Group's Gotham, via a review, reportedly has landed the $60 million creative account for Denny's. Finalists for the business were said to include Omnicom Group's BBDO and MDC Partners' Kirshenbaum Bond Senecal & Partners. Incumbent Omnicom Group's Goodby Silverstein & Partners left the account this summer.

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