Has the online video ad segment come into its own?

08/24/2010 | New York Post

Several signs, including the advent of a kind of online video upfront in which marketers try to secure advance ad rates in the way they do for TV, point to the video segment finally beginning to live up to its hype. Video ad rates also are now in line with cable's cost-per-thousand of $20 to $30, but typical clips usually have one or two spots, according to Tremor Media. Some observers believe the timing may now be right for a potential $2 billion IPO for online video site Hulu.

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