How Nissan won pole position in Japan's auto industry

08/24/2011 | CNNMoney/Fortune

Nissan has historically been overshadowed by Honda and Toyota, but after Japan's recent earthquake the company has jumped ahead of its rivals, winning market share and boosting U.S. sales 12.8%. That's largely because the company was able reopen plants soon after the disaster, but it also used new strategies to clear bottlenecks in its supply chain. "Toyota was running on momentum," says Eddie Alterman, editor in chief of Car and Driver. "Nissan is gaining because it's been willing to take some chances."

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