Marketing on Google+? The eyes have it

08/24/2011 | InformationWeek

Google+ doesn't offer social advertising, but the platform could be just as well-suited to social ads as Facebook, according to an EyeTrackShop study. Researchers used eye-tracking tools to gauge the attention paid to a simulated ad-heavy Google+ page, and found that the social network compared favorably to Facebook. "People look at them almost the same, which for Google is very good," says EyeTrackShop executive Jeff Bander.

View Full Article in:

InformationWeek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA