Marketing on Google+? The eyes have it

08/24/2011 | InformationWeek

Google+ doesn't offer social advertising, but the platform could be just as well-suited to social ads as Facebook, according to an EyeTrackShop study. Researchers used eye-tracking tools to gauge the attention paid to a simulated ad-heavy Google+ page, and found that the social network compared favorably to Facebook. "People look at them almost the same, which for Google is very good," says EyeTrackShop executive Jeff Bander.

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