Traditional retailers lead the way digitally

08/24/2011 | MediaPost Communications

Bricks-and-mortar stores are no bar to an effective digital presence, as Macy's, Victoria's Secret, Nordstrom, Sephora and Urban Outfitters top the list of 64 specialty online retailers compiled by L2 and Buddy Media. The retailers were judged by benchmarks such as their websites, digital marketing and presence on social and mobile media.

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