Advertisers offer branded experiences on Yahoo! Sports apps

08/24/2012 | Mobile Marketer

Advertisers such as Citi and Miller Lite are creating branded experiences for Yahoo! Sports applications to mark the 15th anniversary of the service. Yahoo is also making its fantasy football feature available across all devices -- PC, phone, tablet and big screen -- "ensuring consumers have access to their teams anywhere they are with a tap of any screen," said Ken Fuchs, Yahoo! vice president of global media.

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