Corona Extra and Light huddle for Jon Gruden football push

08/24/2012 | MediaPost Communications

Corona Extra and Light are engaging consumers with a contest offering a football weekend package for 30 fans, and the brand has enlisted ESPN commentator and former NFL coach Jon Gruden in the advertising. Contestants enter through a Facebook application or by texting an entry. The beer's tagline has been modified to "Find Your Beach for the Game."

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