What Facebook's latest changes mean for marketers

Facebook has formally launched its new search-ad offering, and is touting major upgrades to its iPhone and iPad applications. The changes will require brands to rethink their marketing strategies, eMarketer says. "Subtle changes behind the scenes mean brands will need to incorporate paid advertising in the mix if they want to get much traction," the unbylined article says.

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TechCrunch · New York Times (tiered subscription model), The · eMarketer

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