What Facebook's upgrades mean for marketers

Facebook has formally launched its new search-ad offering, and has released major upgrades to its iPhone and iPad applications. Along with other under-the-hood tweaks, the changes will require brands to rethink their marketing strategies, according to an eMarketer report. "Subtle changes behind the scenes mean brands will need to incorporate paid advertising in the mix if they want to get much traction," the report notes.

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TechCrunch · New York Times (tiered subscription model), The · eMarketer

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