Nick hooks up AT&T with "iCarly" audience

08/25/2008 | Mediaweek

Nickelodeon has inked a multiplatform-marketing agreement with AT&T that will, beginning next week, play out on the network's tween-appealing "iCarly" show. For Nick, the AT&T deal represents another level of success in cultivating relationships with nonendemic advertisers, an initiative that already has included automotive companies and consumer-electronics makers.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA