Why big business, small companies are blogging

08/25/2008 | Washington Post, The

Marriott International and the Dolcezza gelato shop in Washington, D.C., are among the estimated 5,000 big and small companies to set up corporate blogs. Although they can supplement PR needs and achieve an online "halo effect," such blogs are not likely to produce additional revenue right away, according to this article.

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Washington Post, The

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