5 ways restaurants can generate buzz

08/25/2009 | SmartBrief/SmartBlog on Social Media

Word of mouth is invaluable for the restaurant industry, but that doesn't make it hard to get. Andy Sernovitz suggests offering a freebie to go or an insider's dish that isn't listed on the menu. Having a wall of fame also is a great way to reward your loyal customers. "Find key groups of talkers and invite them to meet in your restaurant," he adds.

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