Deceptive PR easier to catch now

08/25/2009 | PR 2.0

Though it's easier for PR companies to write fake product reviews for clients these days, it's also a lot easier for them to get caught, digital-media consultant Jeremy Toeman writes. It's important to maintain authenticity by disclosing online behavior, he argues. "No anonymous comments, anytime, anywhere, ever, on anything industry-related," he advised.

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