FTC, colleges take issue with Bud Light promotion

08/25/2009 | Wall Street Journal, The

The FTC has "grave concern" that the use of college sports team colors in a marketing effort for Anheuser-Busch InBev brand Bud Light will lead to underage and binge drinking, according to Janet Evans, a senior attorney at the agency who keeps an eye on alcohol marketing. More than two dozen schools have requested Anheuser-Busch not sell the cans in the vicinity of their campuses, according to this article.

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