McDonald's fights viral storm over black site

08/25/2009 | TIME (subscription required)

McDonald's has a PR nightmare on its hands after its six-year-old site 365Black.com -- which targets the African American community -- suddenly went viral after critics called it offensive. Ads on the site have only black faces and one page likens McDonald's to the African baobab tree, a "source of sustenance in the community." Commentators have also latched on to a similar site aimed at Asian Americans: MyInspirAsian.

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