P&G hopes to connect with expecting parents in Web series

08/25/2009 | Brandweek

In a 12-episode nonfiction Web series called "A Parent Is Born," Suzie and Steve Barston anticipate their first child, with each episode focusing on a different aspect of their experience. The series for Procter & Gamble's Pampers is part of an effort to move dollars from TV to online media for the brand.

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