Taking cotton's campaign on the road

08/25/2009 | NYTimes.com

An experiential marketing campaign for Cotton Inc. is traveling to malls in 15 U.S. cities and features a revival of the jingle, "The Fabric Of Our Lives," as performed by three recording artists. The traveling exhibit, created by IPG unit Jack Morton Worldwide in New York, includes a recording studio where visitors can belt out their own version of the cotton jingle.

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