By holding back commercial inventory to be sold on the scatter market, TV networks were able to avoid the deep pricing cuts many expected during the upfront sales season. Standard & Poor's analyst Tuna Amobi estimated that, overall, prices for network spots sold on the upfront market dipped 3% to 4% below last year's average rates. Amobi said: "I was rather surprised. I had been forecasting decreases of mid to high single digits."
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