Easterbrook to handle worldwide branding for McDonald's

08/25/2010 | Adweek

Steve Easterbrook, who has helmed McDonald's U.K. and Northern European operations, has been promoted to the new title of executive vice president, global chief brand officer. Easterbrook succeeds ex-global marketing chief Mary Dillon, who is now chief executive of U.S. Cellular. Easterbrook also will be responsible for menu innovation and consumer insights, according to this article.

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