Many small-business owners are hiring ghost bloggers -- independent contractors who can meet the growing demand for relevant blog posts. Philip de Souza, founder of data security firm Aurora Enterprises, says he hired ghost bloggers after unsuccessfully trying to persuade his company's employees to take up the task. "Our engineers are dispersed. It's hard to get them to stop short and sit and blog, although they have a lot of intelligent things to say," he said.
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