Honda is latest marketer to try social ad game

08/25/2010 | Boston Globe (tiered subscription model), The

Honda Motor, in its first ad foray on Facebook, is marketing its new CR-Z hybrid on virtual billboards on the social network's Car Town game. Other marketers tapping the social gaming space include Dove Soap and Breyers Ice Cream, which have ads on TikiFarm; Energizer batteries, which is on Family Feud; and Microsoft, Cascadian Farm Organic and 7-Eleven, which have been part of FarmVille.

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Boston Globe (tiered subscription model), The

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