Kraft looks to Turkish brand Kent for overseas growth

08/25/2010 | Hurriyet (Turkey)

Kraft Foods plans to expand its presence in Middle Eastern and Central Asian countries, using its Turkish brand Kent as a springboard. Exporting the brand, which includes candy, chewing gum and chocolates, would be "fairly easy," said Kostas Vlachos, the company's managing director for Turkey.

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Hurriyet (Turkey)

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