Nissan wants to be known for innovative cars

Nissan North America is making "Innovation for all" the centerpiece of its new marketing, which includes the launch this year of the all-electric Leaf. The new approach from Omnicom Group's TBWA/Chiat/Day, Los Angeles, will include a sound at the close of each TV spot that's meant to represent Nissan, and voice-overs provided by actor Robert Downey Jr.

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