Overstock adds private-sale site for home goods

08/25/2010 | Internet Retailer

Overstock.com has launched its first private-sale site, Eziba.com, which offers a limited supply of select home goods at discounted prices for short periods of time. The online merchant is marketing the site to its existing customer base first and says the site's success will determine whether to expand the flash-sale model to other product categories.

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