Mobile strategy is key to building on Super Bowl effect

08/25/2011 | Advertising Age (tiered subscription model)

Mobile marketing can bring a whole new dimension to next year's Super Bowl ads, allowing consumers to engage immediately with brands that build on the big event, writes Niles X. Lichtenstein of mobile marketing and ad platform Velti. But to take full advantage of mobile, he writes, it's important to keep a few things in mind, including making sure that mobile ads operate on different device platforms and finding ways to make social-network connections.

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