Opinion: Simple smartphone names are the best marketing strategy

08/25/2011 | Light Reading

Choosing a good, simple name is one of the keys to mobile-phone marketing, writes Sarah Reedy. Samsung, she writes, is offering consumers too many name combinations for its new line of Galaxy smartphones. "Consumers wanting a new Galaxy smartphone will have to decide whether they want a Super Smart, Royal/Refined, Wonder, Magical or Young device. And then, whether they want it to be Pro, Plus or LTE. I just don't see most people taking the time to figure out which each means and what combination best suits them."

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