Cadbury campaign touts less-sweet Bournville dark chocolate

08/25/2013 | B2C Marketing Insider

Cadbury is promoting its dark chocolate Bournville line with a campaign that positions too much sweetness as harmful and dark as appealing. The effort includes a television commercial, a Facebook presence, and a Twitter campaign seeking examples of too much sweetness.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Executive Chef
University of Southern California
Los Angeles, CA
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY