College sports get a sweet boost from Reese's

08/25/2013 | CandyAndSnackToday.com

Reese's Peanut Butter Cups, a Hershey brand, has signed on as the official title sponsor of the Senior Bowl, the college showcase for NFL draft prospects. The brand is also now the title sponsor of the National Association of Basketball Coaches' Reese’s College All-Star Game, and official candy partner of the NCAA.

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