Former Mindshare exec to lead Water Cooler Group's large-agency challenge

08/25/2013 | New York Times (tiered subscription model), The

Antony Young has left a top post at Mindshare to become the president of Water Cooler Group, an agency holding group for a group of four agencies -- Bolt, Hip Genius, Maude and Media Storm. The Water Cooler Group wants to position itself as a small alternative to major, growing media agencies. "We're trying to be a challenge to the big-agency model," said managing partner Craig Woerz.

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