Marketers are embracing sponsored content online, providing article- and blog-like ads designed to capture consumers' attention and go viral. This content then is distributed through automated exchange platforms to popular websites. "We can spend a ton of money and put a lot of content on our website, but it just sits there," said Ryan Koechel, e-commerce director for Spectrum Brands.
Marketers turn to sponsored content to create Web hits
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||