NBCU CEO's "secret sauce" is a big-tent strategy

The "secret sauce" behind Comcast's $30 billion acquisition of NBCUniversal is to use its diverse assets to develop TV programming, movies, theme park attractions and video games, according to NBCU CEO Steve Burke. Leading the charge is Burke, who is described as being part of a new cadre of media moguls "who are more enamored with the bottom line than with Hollywood glamour."

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