Are your CSR initiatives seaworthy?

08/25/2014 | GreenBiz.com

Launching sustainability projects is like buying a boat -- the exciting launch is soon just a memory, and the grubby reality of day-to-day maintenance kicks in, writes Anna Clark. That makes it vital that leaders offer real plans for the long term, rather than just pleasant-sounding platitudes. "Managers that expound on the 'triple bottom line' while failing to engage people are setting their programs up for mediocrity," Clark writes.

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