Are your marketing e-mails going to spam folders?

E-mail providers have filters that designate certain messages as spam and keep them out of recipients' inboxes. Tim Handley, director of eMarketeer USA, offers four tips for avoiding that designation when sending marketing materials to clients. They include removing bad e-mail addresses from your list to improve your "sender score" and using a process called "inbox warming" when changing to a new platform.

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Journal of Financial Planning online/Practice Management blog

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