Why B2B success is about increasing customer sales

08/25/2014 | Forbes

Business-to-business sales strategies must position their offerings as a way to solve customer concerns and increase customers' own sales, writes Larry Myler. He adds that sales tactics should focus on a product's ability to reduce customer expenses, propel customer businesses forward, help track data and tie them to revenue increases, and provide a way to build business and customer trust.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC