Twinkies' performance not as sweet as Krispy Kreme's

08/26/2003 | USA Today

Hostess Twinkies are losing their appeal as Krispy Kreme Doughnuts and other sweet treats muscle in on the classic snack cake's turf. Interstate Bakeries, makers of Hostess Twinkies, reported a loss for two consecutive quarters. Analysts say the baker needs to update its product.

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