Cable soundly beats broadcast for fourth summer in a row

08/26/2004 | Broadcasting & Cable · Variety (subscription required)

Ad-supported cable networks will finish the summer with a record-high 57.3 share of primetime viewing, according to Jack Wakshlag, head of Turner Research. By contrast, broadcast's share will fall to a 35.7, Wakshlag said.

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Broadcasting & Cable · Variety (subscription required)

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