Beam looks to get tongues wagging about spirits

08/26/2007 | Advertising Age (tiered subscription model)

Beam Global Wine & Spirits, which markets Jim Beam bourbon, Courvoisier cognac and other well known spirits brands, is shifting its focus to word-of-mouth marketing. People familiar with the plan are describing it as a fundamental shift, although there were few details about how the new focus will affect the company's $100 million global marketing budget.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY