Publicis innovation chief on future of TV, local stations

08/26/2008 | TVNewsCheck (free registration)

Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and CEO of the advertising holding company's Denuo unit, which emphasizes the most current ad formats, talks to TVNEWSDAY about ways for TV stations to be more strategic in building their revenue sources, and why he believes TV could emerge as the country's sole mass medium.

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