Twitter appeals more to adults than kids

08/26/2009 | NYTimes.com

Twitter is unusual among social-media sites in that its breakout success has been driven by adults -- just 11% of its users are part of the 12-to-17 demographic. The microblog shows that "a site can take off in a different demographic than you expect and become very popular," said Andrew Lipsman, director of industry analysis at comScore. "Twitter is defying the traditional model."

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