Unilever turns to public for ad ideas

08/26/2009 | Guardian (London), The

Unilever is holding a contest seeking ideas from the public for a TV campaign for snack-food brand Peperami. The company has worked with ad shop Lowe London on the Peperami brand since 1993, but a Peperami executive says "taking our brief out to thousands rather than a small team of creatives will provide us with the best possible idea and take our advertising to the next level."

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